Why use animated videos?

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Making an animated video can help you stand out from the crowd and impress your target audience. Recently, it has become increasingly popular as a versatile tool for businesses, educators, and creators of all kinds. An animated video can convey complex ideas in an engaging and memorable manner, from product demos to educational content. In this blog post, we will explore the benefits of using animated videos, and why they are becoming such a popular tool for communication and marketing.

  1. Grabs Attention

    As humans, we are naturally attracted to visuals and movement making animated videos appealing and can easily catch the viewers’ attention. By creating an imaginary world through animation, it can make the audience experience more captivating and appealing. Animated videos are also ideal for social media marketing, where content competes for viewers’ attention.

  2. Simplifies Complex Ideas

    Animated videos can explain complex ideas, products, or services in a way that is easy to understand. For example, an animated video can showcase a product in action, highlighting its features and advantages, rather than simply explaining it using words. An animation can also communicate a process, making it easier for the audience to envision and remember.

  3. Appeals to Different Audiences

    The use of animated videos is beneficial to a wide range of audiences, including children, teenagers, and seniors. Your target audience will be more likely to engage with animated videos due to their visual appeal across different age groups and demographics. Furthermore, animated videos can be translated into many languages, making them more accessible worldwide.

  4. Memorable

    An animated video is memorable because of its distinctive visuals, unique animation styles, and unique stories that make the viewer empathize. This is especially effective when introducing a new company or product because it displays the company’s personality and identity, resulting in a memorable first impression.

  5. Cost-Effective

    Animated videos can be cost-effective especially when creating a series of videos. In fact, there are free and paid plan animation tools available on the internet, making it possible to produce high-quality content without breaking the bank. Usually, these animation tools offer a free trial version that allow users to experience the software before actually paying for a subscription, which is estimated between $15 and $100 per month and is also beginner-friendly since it already offers a wide range of useful features and easy-to-use toolkits. 

Incorporating animated videos into your content strategy can help you differentiate your brand from the competition, create a lasting impression on your audience, and take your business to the next level. They are also cost-effective, making them a perfect choice for small businesses and startups.

If you’re looking to create engaging and informative animated videos, online animation makers like Animaker can be a valuable tool. With a range of features and templates, those programs make it easy to produce professional-quality animated content. 

Let’s take a closer look at some of the best online animation makers available today:


It offers 200 video templates and cloud-based tools to adjust scenes and modify text. Its explainer video toolkit is particularly useful for small businesses. Its subscription plans have free version, Lite version ($9.99/month), Pro version ($19.99/month) and Business version ($29.99/month).


Another popular animation maker used by top companies like Google and Disney. Its library includes over 500,000 royalty-free video clips, photos, and audio files, and it offers a whiteboard animation style that can be especially effective. Its subscription plans have a free version, Pro version ($15/month) and Business version ($30/month).


An online animator that lets you customize animations by adjusting settings. Its weekly updated templates are popular with users and the interface is easy to use. Biteable is another popular option, offering hundreds of animated and live-action scenes that can be customized with your own text, photos, colors, and sounds. Its subscription plans have a free version and a starting price of $9 per video.


A cloud-based animated video maker that allows for easy customization of templates and graphics. Its integration with top sites and apps and vast collection of media files make it a popular choice. Its subscription plans have Lite version ($15/month), Professional version ($40/month) and Business version ($100/month). Additionally, an enterprise subscription plan is available for use by businesses.


A comprehensive business solution service that offers a range of templates for video marketing, training videos, whiteboard animations, sales videos, and more. Its subscription plans have Essential version ($25/month), Premium version ($54/month) and Professional version ($92/month). It also offers an enterprise subscription plan for cross-team collaboration and user management.


A free, fun and easy-to-use online animator that allows for transparent animations and adjustable speed. Cost – absolutely free!


Specializes in whiteboard animated videos for education, offering full customization of font, images, canvas, hand-drawing styles, and music track. For recurring payments, the subscription plan costs $42/month. If subscribed to the annual plan, users only pay $15 per month and save 64% off the monthly plan. VideoScribe also offers Team plans where they offer discounted team subscriptions and price quotations can be requested on their website.

Whether you are looking for a tool to create simple or complex animations, there is an animation maker out there that can help you achieve your goals. With so many online animation makers available, finding the best for your animation needs has never been easier.  With the help of animation, you can now create compelling stories that will capture the imagination of your target audience and make them remember the message that is being conveyed.