At Freedom Potential we have assisted hundreds of clients in creating compelling online courses – from fitness and beauty to self-development, leadership and sales. Over the years we collected case studies and valuable insights that have contributed to the success of these diverse courses. In this blog, we will share some tips on how to craft a successful online course.
What’s the ideal length for videos in an online course?
The perfect video length in an online course depends on the subject and format. Here are some practical tips for creating watchable and effective videos:
- Short and Focused: Aim for videos around 5-10 minutes. This ensures viewers can easily digest information and retain it effectively.
- Break Up Long Videos: If your content is extensive, divide it into smaller, manageable chunks. This prevents overwhelming them with too much information at once.
- Consider the Subject Matter: Video length should align with the subject matter. Technical subjects may require longer videos to demonstrate procedures, while less technical topics may suit shorter videos.
- Watchability: Ensure videos are watchable with good lighting, sound, and video quality. We recommend using a professional video production company and experienced editors to record your course.
- Interactive Elements: Incorporate interactivity with quizzes, polls, and discussion boards to keep participants engaged and involved.
- Tailor to Learning Style: Consider your audience’s learning style when determining video length. Some prefer shorter, concise videos, while others may prefer longer, more detailed content. If you know your audience very well and they prefer longer forms of content – adjust to the needs of your audience. We recommend, however, keeping the content under 30 min.
What features and functions are important for a successful online course?
User-Friendly Interface: An intuitive and easy-to-navigate platform enhances the overall learning experience.
Mobile Compatibility: Ensure that the course platform is accessible on various devices, including smartphones and tablets, allowing learners flexibility in accessing content.
Clear Learning Objectives: Clearly outline the goals and outcomes of the course to guide learners and provide a sense of progression.
Interactive Elements: Include discussion forums, live Q&A sessions, and collaborative activities to foster interaction among participants.
Seamless video transition supports an uninterrupted learning experience on the go. Implementing an automatic start for the next video after completion enables a smooth flow, enhancing user-friendliness.
Progress Tracking: Provide tools for learners to track their progress, enabling them to understand their achievements and areas for improvement.
Diverse Content Delivery: Utilise various instructional methods, such as video lectures, images, diagrams, downloadable written content, and live sessions, to cater to different learning preferences.
Assessment and Feedback: Implement quizzes, assignments, and assessments to gauge learners’ understanding, with prompt and constructive feedback to maintain engagement and retention.
Community Building: Foster a sense of community by facilitating communication and collaboration among participants, enhancing the overall learning experience. Integrate social media or other collaboration tools to encourage networking and knowledge-sharing among participants.
Responsive Support: Offer timely and responsive support channels, including forums, email, or live chat, to address learner queries and concerns.
Regular Updates: Keep course content updated to reflect industry changes or advancements, ensuring relevance and value for participants.
Flexibility in Learning Paths: Allow learners to progress at their own pace, offering flexibility in the completion of modules or assignments.
Personal Data Security Measures: Implement secure login systems and data protection measures to ensure the confidentiality and privacy of learner information.
Accessibility Features: Ensure that the course accommodates learners with disabilities by providing accessible content and features.
The key is to provide value, ensuring videos are engaging and easy to follow. We recommend testing different lengths and formats with a small group of followers and students before launching the course to find the most effective approach.
We will collaborate with you to tailor every aspect of your recording process, ensuring it not only meets but exceeds your expectations. We proudly hold a 5-star client rating and guarantee a personalised, affordable, and high-quality production with a fast turnaround.