Different types of videos serve different purposes in connecting with your audience and promoting your products and services. It’s important to tailor your video content to cater to the needs of both new prospects and loyal customers.
Discover 25 innovative ways to leverage the power of video to enhance traffic and drive conversions across all stages of the sales cycle.
1. Boost Conversions with Engaging Product Videos
Did you know that website visitors are significantly more likely (around 64% to 85% more likely) to make a purchase after watching a video about a product? Take advantage of this by creating snappy promotional videos that highlight the key features and benefits of your offerings. If you run an apparel store, instead of simply displaying images, consider showcasing a video of a model wearing your clothes. If your business provides a service, use video to explain how your service addresses specific problems.
You can craft these videos yourself, collaborate with an agency, or explore tools like Wideo or PowToon to create engaging animated content. Let your creativity shine and don’t be afraid to experiment with different styles and approaches. Mix in some appealing transitions, text overlays, and even some background music or sound effects.
2. Drive Traffic with Informative How-to Videos
How-to videos are excellent for capturing the attention of viewers who are actively seeking solutions to their problems. These videos provide a platform for teaching your audience how to use your product effectively or learn new skills. Fun fact: nearly 1 in 3 Millennials have bought a product after watching a tutorial or how-to video.
Create videos demonstrating various ways to use your product. For instance, you could show your audience how to tie a tie or prepare a recipe using your ingredients. The key here is to focus on offering valuable information rather than directly selling your product.
Keep in mind that videos often appear in keyword searches, with YouTube being a significant player. Therefore, it’s crucial to optimize your video content with relevant keywords for improved search engine visibility. Craft compelling meta descriptions and consider adding transcripts of your voiceover to make your videos more accessible and engaging.
3. Ensure Smooth Onboarding with Product Walkthroughs
Providing a seamless onboarding experience for your users can lead to stronger long-term relationships. Put yourself in the shoes of a new user and create detailed screen recordings that guide them through the most common use cases of your product. If you’re using a Mac, QuickTime can be your recording tool of choice, while Windows users can explore options like Screenrecorder.
Create an effective walkthrough video to introduce new users to your platform. Make sure to narrate the process clearly and share the onboarding video through welcome emails or direct links on sign-up pages.
Remember, the onboarding phase is a pivotal moment in your user’s journey, so make it count!
Check out the list of 20 of the best product demo videos collected by Wyzowl.
4. Reduce Customer Service Queries with Screencasts
Screencasts aren’t just great for onboarding; they can also help alleviate customer service inquiries. Instead of relying solely on text-based FAQs, produce videos that provide answers to common customer questions. These videos not only build trust and credibility but also cater to visual learners.
The length of these videos can vary depending on the complexity of the topic. Even a simple Loom video can make a difference. Upload these screencasts to your FAQ page and share the links with customers who require assistance. While professional quality is nice, what truly matters is being thorough and authentic in your approach.
5. Establish Social Proof through Customer Testimonials
Leverage your most devoted customers by asking them to share their positive experiences through video testimonials. Whether they record it in your store or on their smartphone, these testimonials can creat e a genuine connection with potential customers.
If recording formal testimonials isn’t an option, encourage customers to create quick smartphone videos describing their positive experiences with your product or service.
We are very proud of the video testimonials our clients gave Freedom Potential to the work well done, you can check them out here, and we recommend you share your testimonials and reviews on social media for your customers to see.
6. Supercharge Sales with Engaging Video Ads
Online video ads are a force to be reckoned with, surpassing the effectiveness of traditional TV advertising, according to 72% of ad agencies. In fact, video ads often boast click-through rates that are three times higher than regular ads.
Consider creating video ads for your products and share them on popular platforms like YouTube and Facebook. You can also tailor shorter videos for platforms like Tiktok and Instagram.
Dollar Shave Club‘s success story is a testament to the impact of engaging video ads.
Here’s an example of a product video Freedom Potential created for KangoKids Amazon online shop.
7. Re-engage Website Visitors through Retargeting
Harness the power of video marketing for retargeting visitors who previously interacted with your website or YouTube channel but didn’t convert. On Facebook, develop a custom audience to retarget users who visited your landing page or specific product pages. On YouTube, create a video remarketing list to re-engage potential customers.
8. Experiment with Video Lengths for Maximum Engagement
The ideal length of a video depends on its purpose and platform. Different social media platforms have varying maximum video lengths: Facebook allows up to 120 minutes, while Twitter recommends videos under 30 seconds. Adapting your video content to fit these time constraints can improve engagement.
Remember, quality content and relevance are key factors regardless of video length. If you have more to share, consider directing viewers to a longer version on YouTube or other platforms.
9. Optimize for Autoplay and Captivate Viewers
Take advantage of Autoplay features on platforms like Twitter, Facebook, and Instagram. Videos that play automatically as users scroll through their feeds can capture attention. Make sure your video starts with compelling movement in the initial frames to enhance the Autoplay experience.
Alternatively, you can cater longer video campaigns to desktop users for a potentially higher view count and engagement rate.
10. Enhance Accessibility with Subtitles
Subtitles make your videos accessible to viewers who may be in situations where sound isn’t suitable. They’re especially important for mobile viewers and those who are hearing-impaired. Adding subtitles is relatively easy using various video editing tools or by uploading SRT files on platforms like Facebook.
11. Connect in Real Time with Live Video Broadcasting
You can connect with your audience in real time and share videos directly from your smartphone using platforms like Facebook Live and Tiktok Live. The interactive features of live videos, coupled with the capacity to promptly respond to comments, can greatly enhance viewer interaction. Research has shown that viewers dedicate three times the amount of time to watching live videos as opposed to pre-recorded content. To create a professional setup for livestreaming, consider utilizing tools such as Zoom, OBS, or Streamyard.
Freedom Potential is an Audio/Visual and Video Production based in Sydney. We offer easy and affordable video production, live-streaming and hybrid events Australia-wide. Freedom Potential has over 20 years of experience in video production and events live-streaming, and is passionate about supporting small and medium-sized businesses in creating great content.
12. Capture Attention Quickly with Engaging Hooks
Grab your viewers’ attention within the first 10 seconds of your video to retain their interest. This is an opportunity to introduce your topic, provide a solution, or highlight a compelling aspect of your content. Using hooks early on ensures that viewers have a reason to keep watching.
Hooks should be placed in the initial frames of the video to prevent users from scrolling away.
13. Evoke Emotion to Make an Impact
Videos are a powerful medium for evoking emotions and making a lasting impression. Capitalize on voice inflections, facial expressions, and visual storytelling to create a deep emotional connection with your audience. Carefully select language, background music, and fonts to match the desired emotional tone of your video.
Sharing uplifting or inspirational content can leave viewers with a positive perception of your brand.
14. Guide Viewers with Clear Calls to Action
Every video should have a clear call to action (CTA) that guides viewers on the desired next step. Place CTAs at the end of your video to prompt viewers to take action, such as signing up or visiting your website. Utilize clickable annotations on platforms like YouTube for an interactive CTA experience.
15. Leverage Native Video Uploads
Many social media platforms now support native video uploads, allowing you to share videos directly rather than linking to external sources. Native videos are often prioritized in algorithms, providing better visibility and engagement. However, note that some platforms, like Instagram, don’t allow shared links in regular posts.
16. Share Breaking News and Updates
Keep your audience informed and engaged by sharing major updates and breaking news through videos. Whether it’s introducing a new product or announcing changes, video content can effectively convey important information to your followers.
Even if you’re not comfortable with live streaming, recorded videos can still keep your audience in the loop about real-time events.
17. Provide Behind-the-Scenes Insights
Take viewers behind the scenes of your business to showcase transparency and authenticity. Share glimpses of product creation or introduce the people behind your brand. Offering a peek into your operations can foster brand loyalty and a deeper connection with your audience.
Here’s an example of Behind the Scenes and Event highlight Freedom Potential have successfully created for a client.
18. Enhance Videos with Editing Tools
Use video editing tools to enhance your videos and make them more engaging. Whether it’s improving video quality, adding captions, or incorporating visual effects, these tools can help your videos stand out in a competitive landscape.
19. Craft Attention-Grabbing Headlines
Your video’s headline plays a crucial role in capturing viewers’ interest. Craft headlines that are specific and intriguing, prompting viewers to watch the video. Including relevant keywords can also improve search engine rankings.
20. Showcasing User-Generated Content (UGC)
Leverage user-generated content by sharing videos created by satisfied customers. UGC videos can foster increased engagement and brand loyalty, creating a sense of community around your products or services.
21. Brand Recognition with Logos
Incorporate your logo discreetly into your videos to enhance brand recognition. Placing the logo in a corner ensures it doesn’t detract from the video’s content.
22. Focus on a Singular Message
Each video should convey a single, clear message. Keep your videos concise and to the point, allowing viewers to easily grasp the main idea. Always conclude with a strong call to action related to your message.
23. Harness the Power of Storytelling
Tell compelling stories through your videos to forge a deeper connection with your audience. Storytelling adds a human touch to your brand and helps viewers relate to your message.
24. Analyze Video Performance
Monitor your video’s performance across different platforms by tracking metrics such as engagement, views, and clicks. Utilize platform-specific analytics tools to gain insights into audience behavior and optimize future video content.
25. Embrace the Video Revolution
With video content becoming increasingly popular, integrating videos into your social media strategy is a must. Video consumption accounts for a significant portion of online activity, and customer feedback highlights the value of product videos in purchase decisions.
By implementing these 25 strategies, you can enhance engagement, drive conversions, and elevate your brand’s presence in the dynamic world of social media videos.
About Freedom Potential
Freedom Potential is an Audio/Visual and Video Production based in Sydney. We offer easy and affordable video production, live-streaming and hybrid events Australia-wide.
Our team has over 20 years of experience in video production and events live-streaming, and we are passionate about supporting small and medium-sized businesses in creating great content.
We can help you:
- To build an efficient and impactful video marketing funnel
- Create impactful company overview or Brand Videos
- Product Demonstrations to showcase how a product works, its features, and benefits.
- Film Testimonials & Case Studies.
- Increase ROI on your events by recording, live-streaming and repurposing content.
Book a free consultation and we will share our best practices and offer a fast turnaround, reliable quality and a 100% satisfaction guarantee at an affordable price for all youy video production needs.
